Leads sit in your CRM going cold while they wait for an email reply. Monster SMS fires an instant text the moment a new contact lands in HubSpot. Respond in seconds, not hours.
Free plan available. No credit card required. 5c per message on paid plans.
HubSpot and SMS: a powerful combination
HubSpot is the go-to CRM for Australian sales and marketing teams. It tracks every lead, deal, and customer interaction in one place. But when a new enquiry comes in, the default response is an email. Email open rates average 21 per cent, and most leads have moved on before you hit reply. SMS changes that equation entirely. A text message is read within 3 minutes, 98 per cent of the time. By connecting HubSpot to MonsterSMS.ai via Zapier, your team can send an instant personalised SMS the moment a contact is created, a deal moves to a new stage, or a form is submitted. No extra staff needed. No manual follow-up. Just faster, warmer conversations with every lead.
Sound familiar?
The average response time to a web enquiry is 47 hours. By then, your lead has already spoken to three competitors. SMS gets you in front of them in under 3 minutes.
HubSpot email sequences are great for nurturing, but they rely on someone opening an email first. SMS cuts through with a 98 per cent open rate and near-instant delivery.
Sales reps spending time copying and pasting follow-up messages is expensive overhead. Automate the first touch via SMS so your team focuses on closing, not chasing.
What you can do with Monster SMS and HubSpot
The moment a contact is created in HubSpot, Monster SMS fires a personalised text. First response wins. Be there in under 60 seconds, automatically.
Send a targeted SMS when a deal moves to "Proposal Sent" or "Decision Maker Bought In". Timely messages at the right pipeline stage keep deals moving forward.
Monster SMS can handle inbound replies automatically. Answer common questions, qualify leads, and route hot prospects to your sales team without lifting a finger.
Every message sent through MonsterSMS.ai includes opt-out management and complies with the Australian Spam Act 2003. Your CRM data stays clean and your business stays protected.
How it works
Link HubSpot and MonsterSMS.ai using Zapier. Choose your trigger, such as "New Contact" or "Deal Stage Changed". No coding required. Setup takes under 10 minutes.
Write your message once. Use HubSpot contact properties like first name, company, and product interest to personalise every text automatically.
Every time your chosen trigger fires in HubSpot, the SMS goes out. Leads get a response in seconds. Your team gets inbound replies directly in their workflow.
Example workflow
"Hi {name}, thanks for your enquiry about {product}. We will be in touch shortly. In the meantime, visit monstersms.ai to learn more."
Fields like {name} and {product} are pulled directly from your HubSpot contact record via Zapier.
Results that matter
"We were losing leads to competitors because our follow-up was too slow. Now every new HubSpot contact gets a text within a minute. Our conversion rate jumped 30 per cent in the first two weeks."
Sarah M. : Sales Manager, B2B SaaS, Melbourne VIC
API Integration
Monster SMS is more than a messaging tool. It is a full platform with 35 API endpoints across SMS, Contacts, Lists, AI Agents, Conversations, and Templates.
curl -X POST https://app.monstersms.ai/api/contacts/import \
-H "Content-Type: application/json" \
-H "x-api-key: YOUR_API_KEY" \
-d '{
"contacts": [
{
"phone": "+61400000000",
"firstName": "Jane",
"lastName": "Smith",
"email": "[email protected]",
"customFields": { "source": "HubSpot", "stage": "Lead" }
},
{
"phone": "+61411111111",
"firstName": "Peter",
"lastName": "Jones",
"email": "[email protected]",
"customFields": { "source": "HubSpot", "stage": "Qualified" }
}
]
}'
Import up to 10,000 CRM contacts in a single API call. Existing records are updated automatically.
Segment contacts by pipeline stage, deal value, or campaign for precision outreach.
Map CRM fields like deal stage, owner, and lead source directly onto Monster SMS contacts.
Query active, unsubscribed, and invalid contact counts via the API to keep your CRM in sync.
Simple, transparent pricing
Top-ups available from 5.5c per message. Free plan includes 100 msgs/month, no credit card required.
Other SMS options for HubSpot users include Salesmsg (from $25/month USD). MonsterSMS.ai starts at 5c per message with no monthly minimum.
Frequently asked questions
HubSpot does not include native SMS sending as a standard feature in most plans. Some higher-tier plans offer limited SMS via their workflows, but these are US-focused and not optimised for Australian numbers or compliance requirements. MonsterSMS.ai connects to HubSpot via Zapier to give you full SMS capability at 5c per message with Australian-hosted data and Spam Act 2003 compliance.
The connection is made through Zapier. You create a Zap that uses a HubSpot trigger (such as "New Contact" or "Deal Stage Changed") and an action in MonsterSMS.ai to send an SMS. The setup takes around 10 minutes and requires a free Zapier account. No coding is needed. Step-by-step guides are available inside the MonsterSMS.ai app.
Via Zapier you can trigger SMS from almost any HubSpot event. Popular triggers include: new contact created, contact property changed, new deal created, deal stage updated, new form submission, meeting booked, and task completed. You can also use HubSpot Workflows to push data into Zapier for more advanced sequences.
Yes. Zapier maps HubSpot contact properties directly into your SMS template. You can include the contact's first name, last name, company, product of interest, deal owner name, or any other custom property stored in HubSpot. Every message feels personal even when it is fully automated.
MonsterSMS.ai charges 5c per outbound SMS on paid plans. Incoming replies are free. There is also a free plan available if you want to test the integration before committing.
Connect HubSpot with MonsterSMS.ai and send instant SMS follow-ups the moment a new contact enters your CRM. Free to start. 5c per message on paid plans.
Start Free TodayFree plan available. No lock-in contracts. 5c per message on paid plans.